Effect of Genrational Cohorts on Job Designing
“Job design specifies the contents of the jobs in order to
satisfy work requirements and meet the personal needs of the job holder, thus
increasing levels of employee engagement” (Armstrong ,2014).
The present workforce consists of three primary generations
including Baby Boomers (1946-1964), Generation X (1965-1979), and Generation Y
(1980-1999) also referred to as the Millennials (Schullery, 2013). Employees
from different generations have varying expectations on what becomes valued in
the workplace and what they expect from a job (Lester, 2012) .
Job design theory has largely overlooked the generations
differences and workforce diversity (Hernaus & Vokic, 2014) . Demographic trends,
accompanied with economic, technological and cultural changes, require
proportionate changes in how work is structured and organized (Cordery & Parker, 2012) .
Personal values and work preferences of generational cohorts
Key factors considered in job design
Note: From Human resource: Principles of Job design,
2019(University of Cambridge,2019)
According to career researchers, the person-job fit, and the
work context should change as employees get older (e.g. Perry et al., 2012) or
when employees make a step up the career ladder. Beyond age-related and career
dynamics studies, generational differences could also affect how a worker
reacts to different job characteristics (e.g. Truxillo et al., 2012).
Research have shown that workers belong to generation Y
shows lowest autonomy when compared with their predecessors and task Identity is highest in baby boomers
while it is lowest in Generation x (Hernaus & Vokic, 2014) . However, all three generations look for task verity in
a job (Hernaus & Vokic, 2014) . When Considering
task significance, Xers’ and Yers’ need
to have an influential job or considers higher task significance than Boomers (Durkin, 2006) . Boomers and Xers
are does not enjoy continues feedback but the Yers’ enjoy feedback about their
jobs (Hernaus & Vokic, 2014) .
Consideration generational differences is important in
modern day job design.
References
Cordery, J. L. & Parker, S. K., 2012. work
design: creating jobs and roles that promote individual effectiveness. In: S.
Kozlowski, ed. s.l.:reserchgate.net, pp. 247-284.
Durkin, D.,
2006. Managing the new Generation. Business NH Magazine, 23(08), pp.
21-22.
Hernaus, T.
& Vokic, P., 2014. Work design for different generational cohorts. Journal
of Organizational Change Management , 27(04), pp. 615-641.
Lester, S.
S. R. S. &. W., 2012. Actual versus perceived generational differences:
An empirical examination. Journal of Leadership & Organizational
Studies , Volume 19, pp. 341-354.
University of Cambridge 2019, Human resource: Principles
of Job design,2019. Available from: <https://www.hr.admin.cam.ac.uk/pay-benefits/grading%20-%20faq/grading/principles-job-design>[06
March 2019]


Interesting brief view on generational diversity and its affect on job design practices. Since the millenial generation workforce is growing in numbers traditional job design practices are under threat and i think we have to find a better way to bridge this generation divide
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